Tuesday, May 1, 2007

Class on 4/30

On Monday April 30 our class had a guest speaker come in and talk to us about search engine optimization. Our presenter (Bill) is a optimization consultant that owns his own website called SEO by the SEA. Search engine optimization teaches you how to get your webpage to show up higher in a search engines results page. This is a very important tool in advertising and it will help you to get your website out into the public. A question was brought to his attention about the "trickery" behind optimization.

Will optimizing your website to be higher on the results pages anger people because there are other websites with more information? Well as the Professor Brown said "those sites will only last for about 6 months and then be forgotten." Also, if people go to a high result webpage and there is no relevant information, then they are going to get angry and never return to the site.

Next, search engine optimization is very important in advertising, so if you have relevant information on your site and its higher up then others because of optimization then thats good advertising technique. If your interested in looking more into search engine optimization then check out SEO by the SEA.

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